Your People
Get a little closer.
You can learn a lot by asking people what they think. You can learn even more by paying attention to what they actually do.
I help you get closer to your audiences and communities, whether you're starting with a question, a hunch or a feeling that something isn't quite working.
Sometimes that means finding out what people think. Sometimes it's understanding why they're behaving a certain way. Sometimes it's figuring out who you're actually speaking to in the first place.
Community Insight
I can help with:
- Audience and community research
- Audience segmentation
- Interviews and qualitative research
- Community management
- Audience insight
- Research synthesis and recommendations
I can work with what's already available, or help design a more focused piece of research around the questions you need answered.
Get in touch if this sounds familiar:
You're making assumptions about your audience and want to check them.
You have research, but aren't sure what to do with it.
Your audience has changed.
You're trying to build a stronger relationship with a community.